Groundbreaking Index Reveals UAE's PR Agency
PR Index first of its kind to identify the best PR agencies in the UAE
The Challenge
The UAE's PR industry, including Dubai, Abu Dhabi, and Riyadh, lacked a comprehensive method to evaluate PR agencies, leading companies to choose based on reputation rather than measurable quality indicators.
Our Strategy
CP UAE aimed to develop a reliable assessment method by gathering insights from journalists. This resulted in creating a PR Index, ranking agencies on content quality and media relations.
The Execution
On May 22, 2017, CP UAE launched the UAE's first Public Relations Index, polling 200 journalists to rank the top PR agencies based on content quality and media relations.
The Impact
The PR Index transformed the UAE's PR industry, providing a reliable tool for selecting PR agencies based on key quality measurements. It revealed industry trends and preferences for local PR agencies and emphasized the importance of media relations.
Next Steps
CP UAE will continue analyzing the PR industry in Dubai, Abu Dhabi, and Riyadh, enhancing collaboration with media outlets, and revolutionizing traditional communication models.
CP UAE, a Dubai-based consultancy, launched the UAE’s first-ever Public Relations Index
INSEAD Middle East Campus
The Challenge
In 2007, INSEAD strengthened its presence in the Middle East with a campus in Abu Dhabi, committed to developing business education and advancing managerial ideas and global business practices in the region. However, as the campus and its activities grew, it faced a critical challenge - effectively localizing its research reports and Public Relations Literature (PRLs) to engage more effectively with its Arabic-speaking audience. The challenge was to preserve the integrity and sophistication of the original content while making it accessible and comprehensible to the local audience.
Our Strategy
Our strategy was two-fold. Firstly, we focused on understanding the cultural nuances and specificities of the Middle East region to ensure that the localized content resonated with the local audience. Secondly, we used our expertise in PR and content localization to translate complex financial and business terms into easily understandable Arabic language without losing the essence of the original content.
The Execution
Over the past five years, we have worked on several projects with INSEAD Middle East Campus. Some of our notable works include the localization of:
- "2021 Global Talent Competitiveness Index: Fostering green and digital jobs and skills crucial for talent competitiveness in times of COVID-19"
- "Changing Trends in Finance and Economic Landscape to Take Center Stage at Seventh Edition of INSEAD's Global Business Leaders Conference"
- "Consumer Protection in the GCC Must Remain Top Priority"
Our team of expert linguists and content creators ensured that the translated content was not only accurate but also culturally sensitive and engaging for the local audience.
The Impact
Our collaboration with INSEAD Middle East Campus has resulted in a broader reach of their content among the Arabic-speaking audience, leading to an increase in engagement. The localized reports and PRLs have helped INSEAD to strengthen its reputation as a leading business school in the Middle East, committed to disseminating advanced managerial ideas and global business practices.
Next Steps
We plan to continue our successful collaboration with INSEAD Middle East Campus. Our focus will remain on providing high-quality localization services that help INSEAD to connect more effectively with its Arabic-speaking audience. We are also exploring opportunities to leverage our PR expertise to increase the visibility of INSEAD's research and activities in the Middle East.’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
TECOM Group Arabic Content, PR support
The Challenge
For three years, CP UAE collaborated with TECOM Group, with the mandate to develop their Arabic content, strengthen their public relations, and train their spokespeople. This multifaceted project demanded a deep understanding of TECOM Group's objectives and a sophisticated approach to communicating across various platforms.
Our Strategy
Our focus was centered on crafting high-quality Arabic content that resonated with TECOM Group's audience, crafting engaging PR narratives, and empowering TECOM Group's spokespeople to communicate effectively and confidently.
The Execution
- Content Development: We developed a wide range of content, tailored to fit TECOM Group's requirements and audience. This includes launching the Dubai Design & Fashion Council's (DDFC) membership platform to foster sustainable development in Dubai's design industry, and emphasizing TECOM Group's commitment to Smart City goals in collaboration with Cisco.
- Public Relations: Our PR efforts were focused on shaping narratives that cast TECOM Group as a leader and innovator in their sector. We composed engaging press releases, highlighted significant accomplishments, and amplified key initiatives, such as Dubai's new benchmark for Smart City living and TECOM's partnerships.
The Impact
Our collaborative efforts significantly enhanced TECOM Group's visibility and reputation. The Arabic content we produced resonated with their audience, while our PR initiatives elevated their standing as industry leaders. Our spokesperson training resulted in more effective and assured communication from TECOM Group's representatives, augmenting their overall corporate image.
Next Steps
If you're interested in seeing how CP UAE can assist your organization with similar services, don't hesitate to get in touch with us (info@cp-uae.com). We're eager to help you define, design, and deliver your brand narrative. Our collaboration with TECOM Group stands as proof of our commitment to offering comprehensive solutions tailored to our clients' unique needs.
CP UAE team planning innovative communication and content strategies for TECOM GROUP 2017
Explore CP UAE's Impactful PR Projects in media relations
Geneva Centre for Human Rights Advancement and Global Dialogue
Geneva Centre for Human Rights Advancement and Global Dialogue
The Challenge
Austin Macauley Publishers UAE engaged CP UAE to create an impactful PR and media campaign to increase their exposure, awareness, and publicity within Dubai, Abu Dhabi, Riyadh, and the broader GCC region. The aim was to design a campaign that was both efficient and effective in achieving these objectives.
Our Strategy
Our approach focused on maximizing media coverage, increasing brand recognition, aligning PR activities with business objectives, and meeting specific goals set by Austin Macauley Publishers UAE. We utilized a mix of print, digital, and broadcast media outlets for comprehensive coverage.
The Execution
- Client Servicing Team: A dedicated team member was assigned to ensure seamless communication and accurate delivery of deliverables.
- Press Releases: We disseminated 12 press releases (6 in English and 6 in Arabic) over the contract duration for broad media reach.
- Media Monitoring: Extensive media monitoring in both English and Arabic to stay abreast of media mentions and publicity.
The Impact
Our campaign effectively boosted the exposure and awareness of Austin Macauley Publishers UAE, indicated by extensive media coverage throughout the contract period. The tailored PR activities ensured that the publisher's business and communication objectives were successfully met.
Next Steps
If you're interested in how CP UAE, a leading PR agency in Dubai, Abu Dhabi, and Riyadh, can help your brand achieve similar results, please get in touch with us at mb@cp-uae.com. We're eager to help you define, design, and deliver your brand story. Our commitment to providing top-notch PR services goes above and beyond meeting our clients' expectations.
Geneva Centre for Human Rights Advancement and Global Dialogue
Geneva Centre for Human Rights Advancement and Global Dialogue
Geneva Centre for Human Rights Advancement and Global Dialogue
The Challenge
The Geneva Centre for Human Rights Advancement and Global Dialogue (the Geneva Centre) sought a proficient Arabic PR agency to boost their presence in the UAE and manage their media outreach during 2018 and 2019. They aimed to extend their audience's reach with their message of social justice, focusing particularly on global human mobility and migrant empowerment.
Our Strategy
At CP UAE, we collaborated with the Geneva Centre to devise an effective PR strategy aimed at amplifying their voice and message. The strategy hinged on leveraging key events, like the 2018 World Day of Social Justice, and utilizing statements from the Geneva Centre’s Chairman, H. E. Dr. Hanif Hassan Ali Al Qassim, to advocate social justice for migrants.
The Execution
We generated significant media coverage on the subject of social justice for migrants, spotlighting the insights and recommendations proposed by Dr. Al Qassim. Our efforts highlighted key concerns, such as the importance of adaptation to global human mobility, the potential role of migrants as agents of change and social development, and the detrimental effects of constructing walls and fences on global human mobility.
The Impact
Our efforts resulted in wider acknowledgment of the Geneva Centre's work both regionally and globally. The media coverage fostered a deeper understanding and improved visibility for the issues the Geneva Centre addressed, especially those related to migrant empowerment and global human mobility.
Next Steps
This case underscores the power a strategic PR campaign can have in highlighting social justice issues. If you're interested in understanding how CP UAE, a leading PR agency in Dubai, Abu Dhabi, and Riyadh, can help your organization expand its reach and influence, get in touch with us at info@cp-uae.com.
ICC UAE Media Strategy Project
The Challenge
During significant restructuring and the COVID-19 pandemic, ICC UAE sought to bolster its visibility both regionally and globally. Despite a solid reputation within the international ICC network, the organization needed a more strategic approach to media engagement.
Our Strategy
At CP UAE, we devised a media strategy focused on raising awareness of ICC UAE’s accomplishments, enhancing membership engagement, and positioning ICC UAE as the foremost ICC National Committee within the ICC Global Network.
The Execution
- Press Releases: Created a consistent schedule to spotlight ICC UAE events, activities, and achievements.
- Interviews: Orchestrated interviews across TV, radio, newspapers, and digital platforms.
- Media Engagement: Leveraged traditional and digital media to sustain visibility during the pandemic.
The Impact
Despite the challenges posed by the pandemic, our strategy ensured ICC UAE maintained and expanded its media presence. Increased visibility in local and regional publications and successful interview interventions generated substantial buzz around ICC UAE’s activities and accomplishments.
Next Steps
This case highlights the power of a well-structured media strategy to amplify your brand’s voice, even in challenging times. If you're interested in seeing how CP UAE, a leading PR agency in Dubai, Abu Dhabi, and Riyadh, can define, design, and deliver a similar impact for your brand, please get in touch with us at info@cp-uae.com.
Victory Team Social Media Revamp
Victory Team Social Media Revamp
Victory Team Social Media Revamp
The Challenge
Victory Team, a renowned name in the racing industry, sought to boost their social media presence and engagement. The task at hand for CP UAE was to evaluate their existing social media standings, identify their strengths and areas for improvement, and formulate a strategy that would effectively enhance their online visibility and engagement.
Our Strategy
Our plan of action concentrated on generating engaging social content, disseminating company-related updates, integrating social media activities into overall marketing strategies, initiating promotional and social campaigns, and maintaining consistent monitoring and analytics.
The Execution
Creating Engaging Social Content: We devised a dynamic, ongoing social content calendar and expanded the social audience and follower base through strategic keyword usage, hashtag campaigns, sharing relevant news, and producing unique content.
Posting Company-Related Updates: We maintained audience engagement by sharing company news, press releases, employee spotlights, and more. This included updates about the team, race news, the latest product announcements, and event coverage.
Sustained Monitoring and Analytics: We maintained consistent marketing activity and closely monitored each social media channel, responding to any questions, comments, and posts within a two-hour window. We provided monthly analytics and quarterly reporting.
The Impact
Our strategic approach significantly bolstered Victory Team’s social media presence, resulting in increased follower growth, engagement, and visibility. Regular analytics and quarterly reporting aided us in making necessary strategy adjustments, ensuring optimal results throughout the process.
Next Steps
If you’re interested in how CP UAE can assist your brand in achieving similar results, don’t hesitate to get in touch with us ( info@cp-uae.com ).
Atlas Copco Event
Victory Team Social Media Revamp
Victory Team Social Media Revamp
The Challenge
In 2019, Atlas Copco sought our services at CP UAE to bolster their media relations and incorporate a prominent economist's insights at their annual event in Dubai. The goal was to ensure broad coverage of Atlas Copco's sustainability goals while providing attendees with an in-depth understanding of the global and regional economic landscape.
Our Strategy
We strategically decided to feature Dr. Raed Safadi, Chief Economic Advisor at Dubai Economy, as the guest speaker, given his extensive knowledge and reputation in the field. We also focused on highlighting Atlas Copco's commitment to sustainable growth and ethical practises.
The Execution
- Atlas Copco Sustainable Growth Goals: We effectively communicated Atlas Copco's growth and sustainability goals for 2019-21 and 2030 to the media. This communication emphasized revenue growth, profitability targets, ethics, people development, and product and service improvements.
- Global Economic Analysis by Dr. Raed Safadi: Dr. Safadi provided a comprehensive analysis of the global economy, discussing potential risks and economic reform strategies. His presentation captivated the audience and received wide media coverage.
The Impact
The event was a significant success, achieving substantial media coverage and highlighting Atlas Copco's commitment to sustainable growth. Dr. Safadi's insights provided attendees with a nuanced understanding of the ongoing economic changes and future prospects in the region.
Next Steps
If you're interested in enhancing your media relations and organizing successful events, get in touch with us ( info@cp-uae.com ) at CP UAE. We're dedicated to helping organizations like Atlas Copco communicate effectively and achieve their strategic objectives.
One Financial Markets UAE Launch
The Challenge:
One Financial Markets, a globally renowned UK-based brokerage firm, was planning its launch in the UAE. They faced the challenge of entering a new market while ensuring they established strong presence from the outset. The goal was to emphasize their international stature, robust financial services, and commitment to providing top-tier services to the clients in the region.
Our Strategy:
One Financial Markets approached CP UAE to create a media campaign that would not only announce their launch in the UAE but also communicate their unique value proposition for the MENA region.
The Execution:
Our team devised a comprehensive press release that was circulated across local, regional, and international media outlets. The press release emphasized key aspects such as:
· The inauguration of One Financial Markets’ regional headquarters in the Dubai International Financial Centre (DIFC).
· CEO Andrew Anderson’s statements focusing on Dubai’s strategic location and the advantages it offers to global financial institutions.
· Detailed information about One Financial Markets’ wide-ranging services and their specific commitment to the MENA region.
· The firm’s track record of success and growth despite economic adversities.
· Recognition of the company’s various awards and accolades.
The Impact:
Our carefully crafted press release effectively communicated One Financial Markets’ entry into the UAE, reaching a wide target audience across the region. This strategic announcement set a strong foundation for the company’s operations in Dubai and bolstered their ambitious plans.
Next Steps:
If you are interested in seeing how CP UAE can help your brand make a powerful impact in a new market, don’t hesitate to get in touch with us ( info@cp-uae.com ). Our work with One Financial Markets is a testament to our ability to craft impactful media campaigns that facilitate successful market entries.
