Client Success Stories
Strategic Arabic Media Success Stories from Across the UAE
We've helped leading institutions in the UAE and beyond shape their narratives, manage crises, and elevate their presence in the competitive regional media landscape. Our work demonstrates measurable impact and tangible results for government entities and global corporations operating in the Gulf region.
Mohammed Bin Rashid Housing Establishment
Challenge: MBRHE sought to unify its public messaging and boost visibility of housing initiatives.
Solution: We built a tailored Arabic messaging framework, produced regular press releases, and trained key spokespeople. Media engagement was coordinated across national outlets.
Impact: 40% increase in media coverage across print and digital; enhanced public trust in MBRHE programs.
Sharjah Arabic Language Academy
Challenge: The Academy needed to elevate its profile as a regional authority on Arabic language and culture.
Solution: We launched a media outreach strategy including op-eds, expert interviews, and cultural content localization.
Impact: Sustained coverage across top UAE cultural media outlets and increased event participation by 35%.
International Chamber of Commerce UAE
Challenge: ICC UAE required crisis communication support during a sensitive public issue (COVED 19).
Solution: Developed a crisis response plan, issued reactive Arabic statements, and coached executives for live interviews.
Impact: Digital engagement improved by 60%; sentiment analysis showed positive recovery within 10 days.
Austin Macauley Publishers
Challenge: The publisher needed culturally accurate localization of global marketing campaigns for the Gulf market.
Solution: We localized all Arabic content, press releases, and social media posts to align with local reader expectations.
Impact: Campaign reach improved by 60%; brand resonance increased significantly across Arabic-speaking audiences.
UAE’s First PR Index
The Challenge
Despite a thriving PR industry, the UAE lacked a transparent, data-driven way to evaluate agency performance. Decisions were often based on reputation—not measurable outcomes—leaving organizations without clear benchmarks.
Our Strategy
We created the UAE PR Index—the first of its kind—grounded in media insights. By surveying journalists directly, we assessed agencies on content quality, responsiveness, and collaboration, providing a more authentic view.
The Execution
Launched in May 2017, the Index was based on a CATI survey of 200 UAE journalists (Arabic & English), spanning all major media formats. Results ranked PR agencies by:
- Content quality
- Speed & professionalism
- Media support
The Impact
- Introduced a credible benchmark for agency selection
- Revealed media preference for local over international firms
- Elevated dialogue and standards across the PR landscape
CP UAE, a Dubai-based consultancy, launched the UAE’s first-ever Public Relations Index
Industry Expertise
Our success spans multiple sectors
Our success spans multiple sectors
Our success spans multiple sectors
- Government & Public Sector: Strategic communication for UAE government entities.
- Publishing & Media: Localization and promotion for international publishers.
- Corporate & Financial: Crisis communication and reputation management.
- Cultural & Educational: Promotion of cultural initiatives and educational programs.
Our Approach to Success
Our success spans multiple sectors
Our success spans multiple sectors
- Strategic Assessment: We begin by understanding your unique challenges and objectives.
- Tailored Solutions: We develop customized strategies aligned with your specific needs.
- Expert Execution: Our team delivers professional implementation with attention to details.
- Measurable Results: We track performance and provide data-driven analysis.
- Continuous Optimization: We refine approaches based on outcomes and emerging opportunities.