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ABOUT US

The Content Plus team of media experts in a strategic meeting in Dubai. Mohammed Baida

Fusing Journalistic Integrity with Strategic Communication

 The most persuasive communications are built like great journalism: clear, accurate, compelling. Content Plus brings editorial discipline to your strategy—so your brand speaks with credibility across UAE media and Arabic/English audiences. 

A Note from Our Founder

  "After years in economic journalism, I saw a clear gap between brands and their audiences—a gap that standard marketing couldn't fill. Companies needed credibility, not just words. I founded Content Plus to apply the precision of journalism to strategic communications. Our size is our strength; it allows us to be true partners, not just providers, delivering the focused expertise our clients deserve."   

Mohammed Baida – Founder & Managing Director 

Start Growing Today

How We Work

Step 1: Discovery & Insight

 Every partnership starts with listening. We dive deep into your objectives, map key stakeholders, and analyse the UAE media landscape to uncover the context that shapes your communication opportunities. 

Step 2: Strategy

 From there, we build a clear message house, define compelling story angles, and design a channel plan that ensures your voice is consistent and credible across Arabic and English platforms. 

Step 3: Creation

  

 Our team transforms strategy into action by producing bilingual content—press releases, articles, speeches, and digital copy—crafted for newsroom pickup, audience engagement, and search engine visibility. 

Step 4: Measure & Improve

  We track the metrics that matter: sentiment, coverage quality, share of voice, rankings, and conversions. Insights feed back into the strategy, so your influence grows stronger with every campaign. 

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