COMMUNICATIONS STRATEGY · ARABIC CONTENT DESK
A small expert team. Led by Mohammed Baida.
CONTENT PLUS is a Dubai-based communications and editorial partner. Founder Mohammed Baida leads a small expert team with experience in journalism, government communications and Arabic editing.
Who we work with
Government and semi-government organisations, institutions communicating complex decisions or initiatives, and local and international agencies that need an Arabic partner within their account team and client approval process.
Clear responsibility at every stage
Mohammed directs the strategy and reviews sensitive work. The wider team handles research, writing and editing. Each assignment has a named delivery lead, a clear scope and agreed milestones.
Working with agencies
We work to a shared brief with your account and editorial leads, using agreed terminology and review dates. Questions that require client evidence or a decision are raised early. Deliverables arrive in the agreed format, ready for your team’s next step.
Ways to work together
Commission a defined strategy project or retain an Arabic Content Desk. A briefing session and messaging document can provide a focused starting point for one initiative. We agree the scope, capacity, timing and approval route before work begins.